Holiday Décor Made Simple: How To Set Fair & Clear Guidelines for Your HOA
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In today’s world of technology, there are endless options to consider when it comes to communicating - social media, texting, IM chat, and most importantly websites. Think of a time you may have wanted to visit a new restaurant. You search online to get the details and to your surprise, there’s no website? What was your initial reaction? Like some, you may have started to second guess the credibility or even decided against going. But the key question is why. To simply answer, you lost trust and enthusiasm. As a property manager, you have the responsibility to grow and thrive your community — an HOA website is one of the many key ways to accomplish this.
Consider the 4 rules of marketing as a way to understand why your HOA should have a website.
“Marketing is a business discipline founded in creative ideas applied for profitable growth. In its simplest and best form, marketing aligns to and partners with sales to connect a business with customers who want to buy what the business offers.” As an HOA property manager, consider this concept in the same way you market your HOA. You want to connect your business aka. HOA, with potential homeowners, “your customers” to live in your HOA because of what it offers. For example, if you offer a safe and trusted HOA community, you want to connect homeowners looking for the same criteria to your community.
Regarding measurability, marketing and sales have the simplest metric there is — profitable revenues that are increasing. Whenever the ROI dips below expectations, revisit the strategies and redirect the creativity. Every HOA has to start with a goal. In fact, no HOA can be successful without one. It’s your responsibility to manage teams and create opportunities for your community. In order for others to help you build, marketing your HOA through multiple channels such as social media and website marketing will help you reach these goals.
Customers are bombarded by choices. The ability to make clear distinctions between choices helps customers make decisions. A company’s ability to be unique in the mind of the customer makes the life of the customer a little simpler. There are endless options of HOA’s. Why should a potential homeowner choose yours? When you bring something unique and different to a community, a potential homeowner is more likely to take interest in your community. An HOA website needs to be creative, provide a sense of trust, and provide a perspective of growth and advanced technology. A non-local family in search of the safest HOA community, will do endless searches online which will then raise the competition. In this situation, marketing your website will be critical.
Customers define success through the simple act of giving their money in exchange for a product or service. If they give their money, the company is successful. If they do not, then the company is not successful. Simply put, no money, no HOA. For an HOA to maintain its success, it must financially be able to hold itself afloat. Websites are a crucial part of that success — they bring awareness to the community, along with helping market the HOA so that it can bring new business and homeowners to the community.
Time and money are always significant determining factors when building a website — the options of how to build a website are endless. An HOA may take the route of hiring a website developer or contractor to help develop their website — all of which have been successful for many HOAs. Yet, some communities may require a larger platform with more advanced technology, such as HOA software.
TownSq - Specialized software such as TownSq offers communities the option to communicate, provide information for potential homeowners, and improve daily processes and activities for all homeowners, managers, and board members.
TownSq Website feature - TownSq offers a building feature that makes it easy for any HOA to build and customize their websites in as little as 15 minut. “Unlike some other tools to build sites, TownSq takes into consideration that building a website should be a stress-free experience.”
As advances in HOA technology continue to rise, so will our need for communities to get on board with development changes. From time to time, a property manager may come across an HOA that may not be as open to a website or, simply put, be prone to change. No one ever said keeping tradition was terrible, but sometimes breaking those routines can do better than good. For example:
If your community already has a website, you’re already one step ahead! Yet, at times some communities may need assistance in managing their website and its overall look. Consider the following features and tools that can help an HOA website increase its presence.
Consider the four rules of marketing as a way to understand why your HOA should have a website.
Time and money are always significant determining factors when building a website — the options of how to build a website are endless.
TownSq - Specialized software such as TownSq offers communities the option to communicate, provide information for potential homeowners, and improve daily processes and activities for all homeowners, managers, and board members.
As advances in HOA technology continue to rise, so will our need for communities to get on board with development changes.
Want to see how easy it is to create websites for each community you manage? Request a demo!