HOA Software: How Much Is It Really Costing You? | TownSq
As new innovations continue to help HOAs thrive, we must take into consideration the impact that these innovations are made up of. One of which is our younger generation - the millennial and Gen Z era. Their ability to bring new ideas and advances in technology to their communities has contributed toward a large success of why HOAs are now changing and conforming to a new standard of living. Not only have they contributed towards the impact of bringing software applications into their communities, they have also helped HOAs profit and thrive amongst their other competitors.
A large part of what has helped many HOAs thrive, is due to their ability to bring more advances in technology to their communities. The ability to monitor and keep track of all aspects of an HOA is due to technology: collecting dues, sending notices, notifications, community updates, and virtual security.
According to the National Association of REALTORS®, millennials made up the largest share of home buyers at 43%, with boomers being home sellers at 42% and Gen Z at 2% of each.
Another contributing factor of the change in HOAs is due to the rental market. Due to inflation and the current housing market increase, many younger generations have steered to renting homes vs. buying. According to a survey conducted by March Bankrate, the “biggest roadblock is affordability” for many Gen Z and millennial generations. As a result, some HOA homeowners have found this as a profitable opportunity to provide more rental options for potential homeowners that are not quite ready to commit to such a large purchase.
Conformity plays a large role in the uprising of our millennial generation. Why so? One reason being that millennials are known to find value in being convenient, impactful and responsible. As we know, HOAs have a large set of standards and guidelines that all members must obey by, such as: lawn and decor restrictions, parking, the size of your pet and even rental restrictions. Homes are required to look and portray a specific appearance. For the millennial, they may take this approach as boring and not as impactful. In fact, they may desire a more modern approach, where showing uniqueness and modernization are considered to be more impactful in their ability to resell their homes. With that being said, it would come with no surprise to one day see millennials being the ones to change and overrule the old school standards into a more modernized way of living.
Another contributing factor to changes in HOAs is social media. Both millennials and Gen Z take a large part in the impact of why many HOAs are now utilizing social media as a new platform of communication and source of influence on new homeowners to join their communities. In the US, 58% of millennials said social media is an important information source when making shopping decisions. Half of Gen Zers agreed, while just 12% of baby boomers said their shopping is significantly influenced by social media.
All of these factors are playing a role in how the HOA landscape is changing. As a management company, manager, or board it is important to notice these changes and adapt to them to ensure you are offering your community the resources they want and need. One way that you can do this is through software like TownSq. We are constantly looking at ways to improve the connection between, managers, boards, and residents. We offer a suite of innovative tools, and are constantly making updates and advancements based on our users feedback.
Interested in learning how TownSq can take you to that next level? Schedule a demo with us and find out.